One of the best strategies that you can have when you are
trying to get leads is to use set appointments to meet with
the prospective customer.
When you make an appointment with someone who may become a
future customer, there are several benefits that you will
1. You are speaking with a person who makes decisions
When you set an appointment, you are cutting through the
middle man. This saves a lot of time and you won’t have to
worry about having to come back to talk to the right
2. There’s a time to meet
When you have an appointment to meet with a lead, you can
prepare and you know exactly what you are going to say. The
other thing is that you know exactly how much time that you
have for your presentation, so you can make sure that you
utilize it to the best of your ability.
3. It cuts down on time that is unproductive
Just the fact that you have an appointment with someone
means that they are mildly interested in what you have to
say. You know you’re not going into the meeting blindly and
wondering whether or not you will be wasting your time.
4. You know something about your audience beforehand
Appointments give you ample time to do research on your
prospective clients and understand what their needs are so
that they can be addressed during your meeting. This offers
an advantage because you will go into it being able to
offer something that they need.
It’s always a good idea to be prepared and to know your
audience. Making an appointment with your prospective
client helps you to do both.