Let us go through the following steps on advertising on Facebook.
Firstly, you need to register yourself on Facebook if you are not having an account previously. Although your business might need the tag of Facebook, you would have to be a registered user of Facebook for displaying your ad on Facebook.
You need to have gathered all the information needed to create a Facebook ad. The information needed can be the website URL, the date, time and place of the event or the image of your logo etc.
Open your home page of your Facebook site and on its right hand side, you would find a section named “Sponsored”. This is the place where all the ads appear. Beside the sponsored keyword, you would find a link named “Create an Ad”. You need to just click on the button and like the page.
The structure and design of your ad completely depends on your choice. You can set it as desired by you. Facebook enables you to have a preview of your final design on your page so that you can do the required editing if any.
Then you need to choose a particular destination for your page
In case of an external URL, enter in the required field the URL destination URLand provide a title, body and a logo to your ad page.
In case of Facebook page, one can either add a sponsored story or a story based on the viewer or a friend. Again you need to select between a page post story and a page like story. For Facebook ad, you need to just choose the destination and add title and body along with the logo.
Then there is the step involving the selection of the audience. Depending upon the purpose of your ad, you can choose your audience accordingly. In this category, you will be asked about location of your preferred audience i.e. the city/state to which they belong, the demographics of the audience i.e you need to mention the age range of your audience and finally there is a field for the likes and interests of the users. You can also fill in the advanced targeting options which asks about the education standard of the user etc.
Now you need to select the payment options i.e. whether you would pay per click or per view. Here you will be asked about the currency you wish to pay in, your rotal budget for the campaign, and the timings for the ad to appear.
This is the final step or the confirmation step. All the proceeding required for creating an ad on facebook is complete. You just need to review your ad once more. This is a very crucial step and should not be skipped as here you will get a chance to edit any part or any data related to your ad before it gets publicized. Then by clicking on the “Place order” button, your job will be done and you will have to pay now. You can either pay by PayPal or by credit card