One of the best ways that you can generate leads is to have
people fill out surveys. This gives you a good idea of what
they are looking for, what their age group is, and so on.
But there are a few things that should be considered when
you are composing surveys.
1. KEEP IT SHORT
You don’t want to ask too much information of the clients
because it may scare them off instead of making them
interested in your company or product.
2. RESPECT THEIR PRIVACY
Assure them that the information that you collect is going
to be for your eyes only, and that it won’t be sold to
another company. This is something that is important to
people and when you make this promise, it shows that you
respect them and their wishes.
3. OFFER THEM A THANK YOU
Let them know that you appreciate the time that they took
to do the survey and offer them a thank you present. It
doesn’t have to be elaborate or expensive, but people like
to know that they are appreciated.
When a survey is done right, and in the right manner, it
can be a very useful marketing tool. The thing to remember
is that in order to make them work, people have to be
willing to fill them out.
Respect their time, respect their privacy, and respect
their effort, and you will find that people will give you
answers that will be useful and helpful to you and your
Warmly Mike Cole
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